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R&B Songstress Olawumi Embraces West African Heritage on Latest Release “TOUGH”
Jun
One thing about the team over here at New Fire Music; we strive to build long and fulfilling relationships with each and every artist we come in contact with. So of course, we had to touch base with our favorite girl, the Moody Queen herself, Olawumi. Speaking of ‘Moody,’ Check out our album review eloquently written by NFM’s very own Tyler Baisden here! After the album’s release, Olawumi took a brief hiatus to recover from a tumultuous year and shift focus in her music sonically and culturally. “TOUGH,” still gives us all of the Moody feels, but this time around, Olawumi is wiping those tears and putting her needs first.
Olawumi: ‘TOUGH’ is about redemption. But in a delightful way, it’s really about growth if you listen close enough. Life is tough but you always have to keep going. Give thanks.
In finding oneself, sometimes you have to return back home. Olawumi revealed that with the help of her mother and working with some incredible Nigerian producers and sound engineers, she was able to embody her Nigerian birthright. Tracks like Let Me In, Moti La La, Moni Ife Re and Give Thanks showcase the inclusion of Traditional Hausa music and Afro beats, while leaving room for Rhythm and Blues with songs like “Roll Up,” and “Working On Me,” featuring fellow songbird Leshley. Throughout the project, Ola bounces from conventional Naija adages to her usual sulky librettos; wouldn’t be Wumi if she didn’t throw in a little R&B/Soul.
“Where do I begin, told you we’d be friends, but enough with that end. Please, enough, I beg”
lyrics from track #5 ‘Moni Ife Re’
“TOUGH,” is already receiving great appraisal internationally. Olawumi’s Nigerian supporters are working overtime alongside her American fan-base with daily streams.
Olawumi: I put my everything into this…I just hope it’s obvious. I hope it hits close to home.
Mission accomplished Ola, the message is definitely received. We’re looking forward to hearing more Afro-inspired projects from the Moody Queen.
Listen to “TOUGH,” below.